Perhaps one of the most recognizable Russian-made clothing stores, the leader in the fast fashion segment, #1 in clothing sales in Russia. A new page in the more than 40-year history of the GJ brand is based on magnitude, openness to changes in fashion and the design style of its stores. Our team in collaboration with Matteo Gazzillo has created a new store standard in the context of flagship store in the Belaya Dacha shopping mall. It will be implemented in the chain’s new stores.

We have developed a new style of retail equipment, accent details connecting shopping halls with each other. Added more light, digital appliances. Solved the design of show-case in a new way by creating completely unique technological solutions for this market segment.